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Office of Communications and Public Affairs
Strategic Communications

About Strategic Communications

The Strategic Communications group within the Office of Communications and Public Affairs manages various communications efforts and vehicles other than media relations activities. The Strategic Communications group is responsible for the news and events links and photo gallery on the University home page and the news section of the University web site; The Record, the University's flagship paper; the Visitors Center, Columbia Creative, and photographic services. The group also provides strategic communications counsel to schools, centers, and academic programs.

WEB & PRINT IDENTITY GUIDELINES

For Columbia, the challenge of "branding" means providing clear, unified identity standards that allow the many parts of the University to leverage the greatest strength of Columbia's name and reputation in ways that support the mission of each individual unit. For more information on the University’s identity standards, visit www.columbia.edu/identityguidelines.

NEWS WEB SITE

The News section of www.columbia.edu features news from across Columbia, told through articles, photo galleries and video. The News site focuses on news about research innovations and breakthroughs, the New York community, and Columbia's engagement and impact in the world. The Campus section showcases stories about campus life from all three of Columbia campuses. To submit a story idea, visit http://news.columbia.edu/your-columbia-news#.

THE RECORD

The University's flagship paper, The Record, is published during the academic year and distributed to 21,000 faculty, staff, students and other readers. The newspaper may be found at free newsstands around campus and is also available by subscription. Regular editorial features include a staff profile, faculty profile, academic milestones, research news and other areas.

WEB AND PRINT DESIGN

Columbia Creative works across the Columbia community to produce high-quality marketingprint, web, and marketing communications for student recruitment, fundraising, events and institutional awareness. The office offers a wide range of services, including long-term communications planning, design, print production and distribution, and marketing campaigns, as well as signage, banners, and logos that reflect the University identity. For more information, visit http://creative.columbia.edu.

PHOTOGRAPHIC SERVICES

The Office of Photographic services supports the University's photo needs. To arrange for a photographer to cover your event or take head shots or other kinds of photos for you, please visit www.columbia.edu/cu/news/photo.html.

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