New Story, New Power: A Woman's Guide to Negotiation

By Beth Fisher-Yoshida

Effective negotiators use positive self-talk to strengthen their resolve and negotiating acumen. Women can overcome challenges they face from contradictory messaging they internalized over the years that they carry with them as cultural baggage. In this book, Fisher-Yoshida shares no-nonsense strategies for disrupting negative self-talk, based on firsthand accounts of women at all stages of their careers, and personal insights.


Read a Columbia News interview with Professor Fisher-Yoshida about New Story, New Power.