In Think Bigger, Sheena Iyengar, the S.T. Lee Professor of Business at Columbia Business School, answers a timeless question with enormous implications for problems of all kinds: “How can I get my best ideas?” Iyengar provides essential tools to spark creative thinking and help readers make meaningful choices. She and her team of researchers draw from recent advances in neuroscience and cognitive science to offer a set of practical steps—an evidence-backed method—for generating powerful new ideas. For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using Iyengar's system as a guide, anybody can produce revolutionary ideas.