Rankine and students in her class, "Constructing Whiteness," use Columbia's Interdisciplinary Center for Innovative Theory and Empirics (INCITE) and documentarian Whitney Dow's "Facing Whiteness" project to help them uncover what it means to be white in America. The team at INCITE and Dow spent over a year and a half interviewing 116 people in three communities: Battle Creek, MI; Cheyenne, WY; and Richmond, VA. According to Dow white men "are struggling to construct a just narrative for themselves as new information comes in, and they are having to restructure and refashion their own narratives and coming up short."