Now that the project is underway, the group’s popularity through its @ivyleaguescience TikTok channel hosted by Claudia Prindle, a rising third-year graduate student, and Nicholas Orchanian, a CNI post-doctoral fellow, is, well, blowing up the internet—and we’re not just talking about the exploding gummy bears. Their approachable videos, including one that racked up 1.9 million views, are taking off.
“It is fun to see these videos. Claudia and Nick are brilliant at using contemporary images and lingo to connect with a young audience on topics that are complex,” said Colin Nuckolls, the Sheldon and Dorothea Buckler Professor of Materials Science.
“They’ve taken a dry topic like fundamental chemistry and built out novel public content,” said Latha Venkataraman, center director, Lawrence Gussman Professor of Applied Physics, Professor of Chemistry, and Vice Provost for Faculty Affairs. “We couldn’t be happier.”
More exciting content is planned. Stay tuned, and in the meantime, check out these five great TikToks from the team.